There are many factors that go into buying a smartphone. A smartphone is a very personal choice and so, it comes as no surprise that a smartphone often reflects people’s personal choices. There are some that are loyal to a certain brand (like the legion of archaic Blackberry fans) and there are some who won’t compromise on a certain trait, such as a specific screen size or processor. Either way, many people are still often open to buying a device if it comes with the latest mobile specifications.
However, critics and tech pundits are questioning today whether on paper specifications can always match up to expectations in experience. For example, there was a time when dual core processors were the rage but then along came quad core processors. These were then bettered by octa core processors. However, after tons of studies and experiences, people realized that quad core processors were indeed enough and the entire ideology of octa core processors often rode on the dependence of two quad core processors. Thus, people realized that the latest mobile specifications don’t always mean that they’re the best you can get.
Similarly, on paper, a Samsung phone with an 8MP camera is still considered superior to a, say Micromax phone with a 13MP camera. This is because, even the basic specs are often adapted by each company and brand differently and in its own way.In fact, with the increasing competition in the field of smartphones, many brands have now resorted to talking about price to specs ratio, a new concept that speaks of the basic value for money that a device offers. This in fact proved to be one of the key selling factors for Motorola, as it launched the Moto G and Moto E, both phones which became synonymous with being great value for money.
If you actually were to compare mobile phones specifications you will realise that many handsets falling in similar price range, offer similar specs. Yet, some brands and handsets sell way more than others. There are many reasons behind this, one of the key reasons being the experience that a specific brand has to offer. Everyone knows that Apple’s camera is one of the best in terms of clarity and picture quality, yet at no Apple launch, will you find Tim Cook gloating about the mega pixel count of the camera of Apple’s smartphones. Somehow, it’s just implied that the camera is fantastic and that no one will regret owning an Apple device for its camera.
This is what makes certain brands stand out indeed, when they know they don’t need to harp on specific specifications of their devices. Hence, rather than sitting down to compare mobile phones specifications in depth, rather than relying on the specifications, it’ time to start looking at the smartphone experience of a brand.