HTC is a brand that has truly come into its own. There was a time when the smartphone market was dominated by two key players, which were Samsung and Nokia. There was hardly any third name that came close to giving these two giants a hard time. However, in a not so far away land, a David was slowly grooming himself, as eventually HTC rose to prominence. The story of the rise of HTC is no short of a fairytale.
It was in 2013 that HTC released its first ever flagship handset, the HTC One. This smartphone proved to be the biggest upset of the year, as it took the market by storm. Yes, this HTC smartphone specification list boasted of a 4.7 inch screen with a pixel density of 468 PPI, Android 4.2.2 OS, 4G/LTE, quad core Snapdragon 600 chipset, 2 GB RAM, 4 MP main camera and a 2.1 MP front camera. Back then, these were all features that were considered the latest mobile specifications, as even Samsung and Nokia were releasing phones of this kind. Most of all, the sleek metallic finish of the handset rendered it a better looking handset than most Samsung phones then.
Several iterations of the HTC One followed, including its successors like HTC One M8, M9, M9+, E9, etc. There was also the HTC One GPE that was released, and not to forget the HTC One Mini and HTC One M8 for Windows.
HTC then decided to up its game and aim for the mid-price ranged smartphone market. This is what spurned the eventual long list of handsets released by HTC under its Desire series. The Desire series came with huge handsets and HTC’s trademark dual front BoomSound speakers, which proved to be a huge hit among the younger generation. Within the Desire series it there was lots of variation, as some handsets were more affordable than the rest, with simple and basic HTC smartphone specification, while there were other handsets, which neared specs that were seen in flagship handsets. There were also specifically targeted handsets within these, such as the Desire Eye handset, which was aimed at the selfie crazy generation. HTC didn’t stop its innovation there, as it also released a phone with a Windows OS, allowing users to get the most of the HTC hardware and the Windows software.
So, this is how HTC has managed to capture the imagination of the smartphone market. Its constant innovation and release of smartphones loaded with the latest mobile specification has helped maintain its stronghold over the Asian and American market. Unless Samsung and other big names decide to innovate, HTC’s stronghold will continue to increase and flourish.